The global hotel chain exclusively recommends the use of Demand360®, Agency360®, and RevenueStrategy360™ across its portfolio to help both corporate colleagues and hoteliers gain market insights to drive demand and revenue
As travel continues to recover around the world, hotel operators need to remain agile and capture demand. To effectively prioritize time, resources, and staffing, as well as optimize revenue management, it is vital to have access to comprehensive, timely, and forward-looking business intelligence data.
To support strategic decision-making, IHG Hotels & Resorts has renewed its long-standing partnership with Amadeus for business intelligence solutions. IHG will continue to recommend its properties use Demand360®, Agency360®, and RevenueStrategy360™. IHG will also utilize the insights provided in these Amadeus solutions to help develop revenue management strategies.
By using one of the hospitality industry’s most comprehensive business intelligence solutions, IHG will gain visibility into global market performance data at the enterprise level. Additionally, properties that subscribe to these solutions will gain accurate insight into their local markets and competitive sets to truly know their business and make more informed and effective decisions.
Dennis Corrigan, Senior Vice President of Commercial Services, IHG Hotels & Resorts, said: “We’re pleased to continue to partner with Amadeus and utilize its suite of business intelligence tools. It’s critical for our corporate colleagues and hoteliers to have the data and insights they need to succeed and plan effectively into the future.”
Joe Ahmed-Youssef, Executive Vice President for Business Intelligence and Data Solutions, Hospitality, Amadeus, said: “We are pleased to continue to support IHG and provide business critical insight that enables them to effectively grow and differentiate their business. Our goal is to provide leading hotel brands with a level of forward-looking, on-the-books data available nowhere else in the industry. With the most extensive booking, rate, and channel mix insights, we provide subscribers a clear view of their market to build optimal revenue strategies for their properties.”
