Hilversum, Noord-Holland (Amsterdam), The Netherlands, June 17, 2020 – A leading international hotel management company with offices in The Netherlands and the United States, Key Management Group LLC, announces it has rebranded as Key Hotels & Resorts. The company also announced that one of Aruba’s most prominent resorts, La Cabana Beach Resort & Casino Aruba, an award-winning four-star property located on Eagle Beach, has joined Key’s portfolio of top resorts in the Dutch-Caribbean.

Key Hotels & Resorts specializes in offering hotel development, management, marketing and culinary solutions for independent, branded, boutique and condo hotels worldwide. According to John Laclé, Managing Director of Key Hotels & Resorts, the launch is supported by Key Management Group’s 20+ years of experience operating resorts in the Caribbean in signature destinations, including Puerto Rico, The Bahamas, Grand Cayman, Aruba, Curacao, Belize and Suriname.

“We think of ourselves as value-innovators in hospitality,” says Mr. Laclé. “We offer corporate-level hotel services coupled with powerful technology platforms to elevate top-line and bottom-line performance for independent hotels while reducing bloated overhead expenses.  In the wake of Covid-19, we believe our value-driven high-performance approach to hotel management and marketing will be in high demand.” Laclé continued, “We are actively seeking to offer our services to independent first-class hotels in the Caribbean, South Florida and Latin America.”  The company also plans to expand into several European markets, including Spain and The Netherlands.

Leading the way in the post-corona travel era, Key Hotels & Resorts has introduced a set of contactless hospitality and sanitation solutions for its managed properties, including automated check-in service, contactless payment options, digital directories, downloadable menus and heightened deep cleaning standards, among other enhanced protocols.

La Cabana Resort & Casino Aruba

Key Hotels & Resorts’ La Cabana Resort & Casino Aruba overlooks Eagle Beach, acclaimed as one of the world’s most beautiful beaches. The 449-guest room resort offers a variety of bars and restaurants from fine dining to a casual grill dining and Grab n’ Go options. Guests can relax on the beach or beside the spectacular pool, equipped with a water slide and waterfalls. On Eagle Beach, the popular Red Sail Sports offers instruction and equipment for diving, sailing, wind surfing, snorkeling, sunset dinner cruises as well as land-based activities such as Jeep Safaris.  There’s a day camp for kids, a full-service spa and a spacious, fully equipped fitness room.  Aruba is a popular wedding destination and La Cabana boasts Aruba’s only on-site chapel, perfect for weddings or private visits and meditation. The popular Glitz Casino is the place to roll the dice or enjoy live entertainment.  Trip Advisor rates La Cabana Beach Resort & Casino as #1 in Aruba’s capital, Oranjestad, and the property also holds the coveted Trip Advisor “Award of Excellence.”  For more information on La Cabana Beach Resort & Casino Aruba, please visit: www.Lacabanaresort.com.

Known as “One Happy Island,” Aruba is one of the most dynamic and varied destinations in the Caribbean. Its pastel, colonial-style buildings, spectacular vistas, pristine beaches, international restaurants, night clubs and duty-free shopping attract a variety of visitors from around the world. The Queen Beatrix International Airport offers global connections via major air carriers and regional airlines. “Aruba and La Cabana offer something for every guest, whether families, couples, adventurers, sports lovers or meeting attendees, and for every age and nationality,” says Laclé. Dutch, English and Spanish are widely spoken, communications are modern and the island offers well-maintained roads. “Aruba is also one of the safest islands in the Caribbean. The island’s location is outside the Caribbean Hurricane Belt.”

Key Hotels & Resorts corporate headquarters is based in Hilversum Noord-Holland, The Netherlands, a suburb of Amsterdam. In the U.S., the new brand has offices and sales representation in Absecon, New Jersey.