Travel’s annual recognition of excellence in design, creativity, and innovation honors brands pioneering the industry’s future
ARLINGTON, Va. — Aug. 10, 2023— Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced today that it won the 2023 Skift IDEA Award as a problem solver in the data provider category for its contribution to industry recovery insights and forecast communications.
Jeff Bzdawka, CEO, Knowland, said: “We are thrilled to be honored among this illustrious group of Skift IDEA Awards winners. Knowland has worked diligently over the past three years to provide ongoing insights on the state of the meetings and events industry. This recognition indicates that our team’s hard work has made a difference for our customers and the industry in general. Along with everyone in hospitality, we are excited to see group business back so strong and continue as a vital part of hotel profitability.”
Knowland launched the Meeting Recovery Forecast, the hospitality industry’s first meetings activity forecast, and has continued the forecast into 2023 as an indicator of industry rebound, measured by the recapture of 2019 event volumes.
The Meetings Recovery Forecast (MRF) and the Top 25 U.S. Meetings Recovery Forecast (MRF25) projects industry recovery patterns for the U.S. and the top markets in the U.S. from 2022 to 2024. The forecast leverages 15-plus years of meetings and events data in Knowland’s extensive database to analyze key trends and predict changes in demand growth in the industry.
Now in its fifth year, the Skift IDEA Awards celebrate excellence in design, creativity, and innovation across travel, recognizing the brands and businesses at the forefront of shaping the industry’s future.
