McLean, VA, July 9, 2015 – LGBT travelers not only take more leisure trips, but they spend more money than their non-LGBT counterparts, according to a national study by D.K. Shifflet and Associates. Despite smaller travel party sizes and comparable incomes, the study found that LGBT leisure travelers spend about 15% more per person per day than non-LGBT travelers. Furthermore, almost half of LGBT leisure travelers stay in luxury accommodations compared to one-third of non-LGBT travelers.
“The fact that this group is more frequent, higher spending travelers while not having larger incomes is an indication of the priority this group puts on travel,” notes Cheryl Schutz, Vice President at D.K. Shifflet & Associates.
When developing marketing plans and targeting strategies it is important to understand who is traveling to your destination or staying in your hotel. Profiles of specific traveler segments are available for individual destinations and hotel brands through D.K. Shifflet & Associates.
