McLean, VA, April 27, 2015 – No, according to a national study by D.K. Shifflet and Associates. The study found that less than 10% of hotel reservations made in 2014 were done so using a hand held device. Further, while the majority of hotel reservations were made using laptops or desktops, more than 1 in 4 travelers still use traditional, non-electronic, methods for reserving their hotel rooms.
“While many marketers focus their efforts on mobile, it is important to know that most travelers are using other methods to make their reservations including a large majority who still make reservations in more traditional ways,” notes Chris Klauda, Vice President at D.K. Shifflet & Associates.
When developing hotel marketing plans it is critical to understand the type of traveler using each method and how your hotel brand is positioned. Profiles of reservation methods used for specific hotel brands and/or traveler segments are available through D.K. Shifflet & Associates.
