Dallas, TX — Mar. 9, 2016 — Maxxton®, a leading enterprise SaaS solutions provider for the vacation rental industry, is pleased to announce it has been selected by Choice Hotels International, Inc. to power the new Vacation Rentals by Choice Hotels core reservations platform. The new vacation rental program will be integrated with the Choice Privileges® loyalty program and offer distinctive benefits for management companies, homeowners and consumers.
Management companies that join Vacation Rentals by Choice Hotels will benefit from a world-class distribution and delivery platform based on technology provided by Maxxton. The distribution platform was built from the ground up through collaboration between both organizations to meet the unique needs of the vacation rental market. Through the partnership, Maxxton and Choice expect vacation rental management companies to benefit through increased bookings, homeowner engagement and acquisition, cost savings from Choice’s supplier community, and exclusive access to world-class training and business services.
Additionally, management companies that choose to utilize the Maxxton property management system will also benefit from an unmatched level of customization and a comprehensive suite of tools including dynamically driven guest portals, a unique homeowner management application, and innovative automated processing that enhances interactions with owners and guests. Maxxton provides integrated business intelligence tools allowing companies the ability to report and forecast not only on bookings, but also operational efficiency tracking for departments such as housekeeping and maintenance.
“Maxxton’s technology platform combined with Vacation Rentals by Choice Hotels positions property managers to gain a competitive edge and help drive higher revenues,” said Jean Pierre Mampaey, CEO of the Maxxton group. “Our fully integrated suite of enterprise hospitality solutions significantly reduces manual burden by automating critical aspects of the vacation rental organization,” adds Chris Connar, Vice President Maxxton Americas.
“We conducted an extensive software evaluation exercise and concluded that Maxxton’s solution was the only technology solution able to achieve our technology goals on a large scale. We are excited to be working with them to bring Vacation Rentals by Choice Hotels to reality,” said Leslie Adler, Director, Operations and Strategy at Vacation Rentals by Choice.
Vacation Rentals by Choice Hotels is launching in eight U.S. locations, including Orlando, Aspen, Destin, FL, Panama City Beach, FL, Williamsburg, VA, Shenandoah, VA, Phoenix, AZ, and Big Bear Lake, CA. Given strong industry interest, Choice expects to add locations and management company members in 2016.
