Singapore 21 June 2016 – McLaren Technologies has completed a multi-hotel project for Millennium Hotels and Resorts (MHR) in Singapore, the hospitality arm of Singapore-listed City Developments Limited (CDL), and one of the world’s largest hotel groups.
McLaren was commissioned to transform the guest experience and operational efficiency at several MHR hotels, including the Grand Copthorne Waterfront Hotel, Copthorne King’s Hotel Singapore, M Hotel Singapore and Studio M Hotel Singapore, with the installation of two automation software systems – HotSOS and HotSOS Housekeeping by Newmarket, an Amadeus Company. Most recently, McLaren was selected to install the software at MHRs soon-to-debut, Philippe Starck designed hotel, M Social Singapore, ahead of its June launch in Robertson Quay. These hotels join MHRs Orchard Hotel Singapore, which was the first to have HotSOS installed by McLaren back in 2011. McLaren Technologies Managing Director Matthew White said following the success of the Orchard Hotel project, he was confident that the latest installations undertaken for the group would work to enhance both guest satisfaction and operational efficiency at more of MHR’s key addresses in Singapore.
McLaren Technologies Managing Director Matthew White said he was confident that the installation, which came in on time and on budget during Q1 of 2016, would enhance both guest satisfaction and operational efficiency at – MHR’s key addresses in Singapore.
“Currently, Singapore is navigating a highly changing economic landscape and for hoteliers the market remains competitive. MHR now has an advantage thanks to this installation which greatly enhances staff mobility, responsiveness and intuitive communication between team members, and of course guests.”
McLaren recommended and installed two solutions across selected addresses of the MHR network – Hotel Service Optimization System (HotSOS, pronounced "hot sauce") and HotSOS Housekeeping (previously known as REX), both by Newmarket, an Amadeus Company.
HotSOS is a cloud based enterprise solution empowering hotels in over 70 countries automate their daily operational workflow, streamline communication, and virtually engage staff to connect with guests, groups, and meeting planners from anywhere on any device. HotSOS operates on mobile devices, tablets, laptops and desktops and is compatible with IOS, Android and Windows platforms.
The revolutionary HotSOS Housekeeping module works similarly to revolutionise and automate the daily operations specifically around the housekeeping department. It works intuitively to expedite room assignment and personalise the guest experience, prioritising which rooms need to be cleaned or serviced first, and virtually notifying or assigning staff based on daily business needs.
“For us, the key to success is providing an innovative yet proven and reliable strategy for our clients,” said Mr White. “In our experience, speed of service is essential in hospitality, and mobility makes all the difference which is why wireless, Apple iPhone platforms like HotSOS and HotSOS Housekeeping work. McLaren’s installation not only contributes to creating a positive staff attitude for MHR’s hotels, but most significantly to its overall operations at and revenue at a property level.”
Mr White emphasised the impact of a multi-property approach to technology updates, crediting Millennium & Copthorne International Limited’s (MCIL) President, Asia, Mr Cetin Sekercioglu, with driving a new approach to investing in business since mid-2015. MCIL is the Asian arm of M&C.
“Mr Sekercioglu has continued to emphasise how important it is for hotel groups to remain competitive and is constantly aware of new trends and attitudes, and as a result MHR are agile and proactive in areas like technology.”
“At the end of the day, this vision combined with this new install, means that guests staying across the MHR portfolio in Singapore will enjoy a similar experience in terms of responsiveness, regardless of the hotel’s brand, target market or location. From a bigger picture point of view, this absolutely makes sense to build trust and brand equity across the greater Singapore network.”
