NOVUM Hospitality has concluded its latest mega-deal, acquiring a conference hotel in Frankfurt-Niederrad at the start of 2018. Following a short refresh, which will take place during normal operations, the 4-star conference hotel with 396 rooms and 14 event spaces will, on the basis of a franchise agreement with IHG® (InterContinental Hotels Group), in future be run as Crowne Plaza Frankfurt Congress Hotel.
"On the basis of our productive and well-established partnership with IHG®, we are looking forward to running this 'big box' hotel, which is in a strategic location between Frankfurt airport and the city centre, under the Crowne Plaza brand," says David Etmenan, Chief Executive Officer and owner of NOVUM Hospitality.
Of the deal, Robert Shepherd, Chief Development Officer, IHG®, says, "This is our fifth deal in Germany with Novum Hospitality as part of an MDA partnership and we are looking forward to working with them to develop our market presence. Our Frankfurt team has all the skills and experience necessary to transform this hotel into a Crowne Plaza in the shortest possible time. We are convinced that the Crowne Plaza Frankfurt Congress Hotel will prove an extremely popular choice for visitors to one of the world's most important business centres."
Crowne Plaza® combines strong customer service with connectivity, innovative spaces and flexible shared working facilities, allowing business travellers to work productively and build good working relationships with their clients and colleagues.
Crowne Plaza® offers beautifully equipped rooms, its unique Sleep Advantage® programme, 24-hour gyms, healthy food and innovative partnerships. The brand thus provides a design-focused experience ideally suited to the technology and lifestyle needs of today's business traveller. Here guests can relax and recuperate, making their working hours more productive and their down-time more relaxing.
