Savvy hotels leverage predictive consumer analytics for demand-informed digital marketing and revenue management in a top 10 market
NASHVILLE, TN (December 17, 2015) nSight, the leader in online consumer shopping intelligence for hotels and destinations, added thirteen new hotels to its growing list of Miami clients, during the last weeks of 2015. From the airport to South Beach, Miami hotels are leveraging forward-looking shopping data to make smarter digital marketing and revenue management decisions in one of the U.S.’s most competitive markets.
Consumer search for hotel nights in Miami during the next 30 days is up 55.7% compared to last year. Segmented across international source markets such as Europe and Latin American, this type of insight is particularly helpful for Miami hotels, which are more challenging to yield because of their disparate and fluctuating international demand. Miami hotels can use nSight’s predictive data to target the most-likely-to-book shoppers, increase marketing ROI and optimize rate during this peak shopping season.
“In the Miami market, I need information quickly — in a format that’s intuitive and easy to take action on,” explains Jacek Kita, Revenue Manager at The Betsy – South Beach, a Forbes Four Star and AAA Four Diamond Boutique hotel on Miami Beach. “With nSight, I can identify dates that are in rate trouble, a week with strong consumer demand to increase RevPAR, or a weekend that needs marketing help, all at a glance. That’s why nSight is now part of our hotel’s daily revenue strategy call.”
Key functionality of the nSight SaaS application that Miami hoteliers find especially relevant for their dynamic environment include:
- Integrated view of rate, consumer demand and bookings for future arrival dates (for seeing where revenue and marketing strategy need to work together)
- Ability to segment target consumer geography and profiles by weekend and weekday patterns (for building up low weekday occupancy)
- Top international target markets searching and booking the hotel compared to their competitive set (for knowing which South American markets are traveling in the next 30/60/90 days)
- View of markets shopping/booking the hotel on OTAs but not shopping/booking the hotel’s website directly (for understanding the hotel’s lost share to the OTAs)
“Miami hotels are change makers,” said Jami Timmons, nSight President and Chief Product Officer. “These hoteliers are agile and respond quickly to market fluctuations. They apply features of the nSight solution more creatively than most markets, leveraging forward-looking shopping data across the entire hotel enterprise for enhanced decision making in marketing, revenue management, and distribution.”
Recent Miami hotels to use nSight travel intelligence solutions include:
- Aloft Miami Doral
- The Betsy | South Beach
- The Carillon Hotel & Spa
- Element Miami Doral
- Grand Beach Hotel Miami
- Grand Beach Surfside
- Grand Beach Surfside West
- Miami International Airport Hotel
- Pestana South Beach Hotel
- The Raleigh
- The Redbury | South Beach
- SLS South Beach
- Tides South Beach
nSight’s Hotel Solutions consist of the nSight interactive SaaS application and action-oriented reporting that brings search, booking and rate dynamics into one forward-looking view so marketing and revenue management can act together. nSight equips hoteliers with predictive data that gives a clear picture of who and where consumers are who are shopping right now for a hotel and its competitive set, allowing properties to boost online presence and grow direct bookings from active, qualified consumers.
Try nSight’s Website Benchmarking Report
To enable hotels and management groups to experience the power of predictive consumer data, nSight offers its Hotel Online Traffic Report free for hoteliers to try. Travel marketers and channel managers can directly compare consumers who are searching and booking their hotel on third parties and consumers searching and booking their hotel website.
