by Helen Jones
Custom Scent Branding is an up-and-coming trend for luxury, boutique and lifestyle-branded hotels. The process allows the generation of a truly unique image, a practice Aroma360 refers to as “The Art of Scenting.” By taking into account the psychological implications that scent has on guests, Aroma360 has developed over 50 signature scents, some of which were designed specifically for hotels, including Borgata Resort and Casino, Biltmore Hotels, The Ritz-Carlton and Four Seasons Hotels and Resorts.
Aroma360—a company that strives to teach businesses how to capitalize on the close relationship between scent & mood, and help create a scent identity—has become the official scent provider for one of the Caribbean’s top vacation resorts; Atlantis Paradise Island. The first-class destination will feature its own signature scent, Skyfall, which will pay homage to the James Bond film shot at the resort, “Thunderball.”
Abassi created the signature scent which was designed to evoke feelings of happiness, comfort, and familiarity. A smooth citrus theme was chosen for its fresh, uplifting and energizing connotations, while floral notes, such as orange blossom, were incorporated to inspire happiness. Jasmine was added as it is a natural mood enhancer while the underlying marine/ocean motif alludes to being free and was included to evoke peace, tranquility and balance. Cedarwood was used as the base note as it is closely associated with luxury, dependability and sophistication, which complements the strong architecture and classic design of the property. Skyfall will be available for purchase in a variety of products, from essential oil-based fragrances to candles.
“Aroma360 is proud to have been selected as the official scenting company for The Atlantis Hotel and Casino on Paradise Island in the Bahamas,” says Farah Abassi, Aroma360’s founder and Chief Aromachologist. “The Atlantis is regarded as the crown jewel of the Bahamas, and is by far the most elegant and well-known resort on the Island.”
“The most defining aspect of the guests’ hotel experience is how they feel during their stay and what they remember about their visit long after they have left,” adds Abassi. “Since Atlantis Paradise Island has guests from a multitude of countries and age groups, it was important the scent be smooth and sophisticated. Many of the hotel guests are repeat visitors, so the new scent will serve to deepen their attachment to the resort and their feelings of comfort and familiarity.”
To learn more about Aroma360, visit www.aroma360.com or call 561.206.0053.
