World’s Best Ski Hotel Retools Demand Forecasting with Consumer Shopping Data
NASHVILLE, TN – December 10, 2014 – nSight, the leader in online consumer shopping intelligence for the travel industry, today announced that Stein Eriksen Lodge, Utah’s only Forbes Five Star, AAA Five Diamond resort, will use nSight’s forward-looking consumer data to target active online travel shoppers and increase future bookings for the resort.
Newly named the World’s Best Ski Hotel by the World Ski Award’s 2014 Ski Oscars, Stein Eriksen Lodge is an award-winning European resort offering Olympic-class skiing in the heart of Park City, Utah’s pristine ski destination. Stein Eriksen Lodge was looking for a way to reduce business uncertainty by improving forecasting while enhancing its digital marketing and revenue management strategies.
nSight changes the way hotels forecast by offering a view of forward-looking demand for the hotel, their competitors and destinations based on travel consumers actively shopping online. Capturing more than 80 million searches and bookings for hotels daily across 5,000 third-party websites worldwide, nSight provides insights on future travel dates by geography, rate, demographics and search behavior.
Understanding consumer behaviors, profiles and travel intent, Stein Eriksen Lodge will identify top international source markets, focus web marketing and optimize pricing. Smarter decisions position the hotel to fill need periods proactively with online bookings in both peak and shoulder seasons.
“nSight gives us a view of global consumer demand that we’ve never had before,” said Guy Morris, Vice President of Sales and Marketing for Stein Eriksen Lodge Management Corporation. “International ski destination competition is intense, so any advantage in converting guests can make a big difference. nSight can help us take action to capture more market share with better revenue management and marketing choices every day.”
Using nSight, Stein Eriksen Lodge can benchmark its performance against competitors across millions of consumer “looks and books” to see what future arrival days can support price changes to increase revenue. In addition, the hotel will take advantage of nSight’s predictive nCompass reports which show by arrival period the source markets and demographics of shoppers in market to book. Stein Eriksen Lodge can use this information to target marketing more precisely in digital channels such as Google, OTA advertising, banner networks and email campaigns.
“Stein Eriksen Lodge is an iconic ski resort,” said Jami Timmons, President and Chief Product officer of nSight. “They set the luxury ski experience standard for destinations in Utah and worldwide, and many ski resorts look to them for what’s next in technology innovation. We’re thrilled to be working with them.”
nSight is an interactive SaaS-based BI application that benchmarks a hotel’s performance on third-party websites worldwide against competing hotels and resorts. Hotel users apply this consumer shopping intelligence to improve decision making, optimize rate, increase online bookings and grow share over competitors.
