Builds first integrated guest feedback platform that covers entire traveler journey – from searching and booking to on-site messaging to post stay feedback
Munich, San Francisco, 12 July 2016 – TrustYou (www.trustyou.com), the world’s largest guest feedback platform, today acquired real-time messaging specialist Checkmate, enhancing its platform to incorporate real-time guest feedback.
The acquisition of Checkmate enhances the TrustYou platform, allowing hotels to actively engage guests before they arrive and while they are on-site in real-time through SMS, email, and even Facebook messaging. For hoteliers, this drives engagement and allows hotels to always be informed about their guests’ experiences.
Benjamin Jost, CEO and co-founder of TrustYou, explains: “Checkmate provides an outstanding real-time messaging product for hotels to communicate with their guests at all times, which fits perfectly into TrustYou’s guest feedback platform. With this addition to our platform, we are one step closer to powering the entire guest feedback cycle for the global hospitality and travel industry.”
Real-time communication also prevents negative reviews before they occur by giving the hotel the opportunity to resolve complaints quickly. This helps to improve the hotel product and its global reputation, which drives bookings on scale.
Checkmate’s CEO and co-founder Drew Patterson says: “The combination with TrustYou helps realize Checkmate’s vision of real-time, personal interaction between guests and hotels. TrustYou’s scale accelerates hotel adoption, and their expertise in powering guest feedback strengthens the Checkmate product. Together we can shape the future of guest communication and feedback.”
TrustYou analyzes millions of hotel reviews, guest surveys, and social comments and runs the most comprehensive database for review content worldwide. TrustYou displays its review data and TrustScore on hundreds of search and travel sites such as Google Search and Maps, KAYAK, Skyscanner and Hotels.com and influences millions of booking decisions every day.
