Preferred Partner Arrangement Brings Reputation Machine, Cutting-Edge Technology & Superior Semantic Analysis to India, Africa & Middle East
Munich, Germany – June 27, 2013 -TrustYou, an online reputation management (ORM) market leader specializing in the hospitality industry, has partnered with real-time online distribution and travel technology company RezNext to provide hotels in Asia, Asia Pacific, Middle East and Africa an integrated, 360-degree solution for aggregating and analyzing online reviews and social media content. TrustYou’s Reputation Machine offers RezNext customers a holistic approach to deliver superior semantic analysis in tandem with increasing reviews, distributing content across multiple platforms and ultimately driving revenue.
As TrustYou CEO & Co-Founder Ben Jost describes it, The Reputation Machine is half man, half machine. “TrustYou has a philosophy of the review space overall and how it relates to driving revenue. The Reputation Machine focuses on this: the 360-degree approach to the ORM space and driving revenue,” said Jost. “The bottom line is to impact the bottom line.” TrustYou’s data-driven, results-focused, revenue-building approach has a proven track record in delivering results when The Reputation Machine is used to its maximum potential and hoteliers are using the tools to increase reviews, distribute content and strategically market a property’s reputation.
One way to easily market a hotel’s great standing amongst consumers and the positive feedback received is through the TrustScore, an independent ranking that is a compilation of all online comments and reviews. On a scale of 100, the hotel gets a score that is representative of what is being said about them across the Internet. The higher the score, the better endorsement it offers the hotel. The TrustScore is quickly becoming a new barometer for hotels to measure its success through direct consumer feedback. A number of Trump Hotel Collection properties, from Chicago to New York, proudly displaying the TrustScore as the headline of the guest testimonial section for each property.
“Behind every great machine is wealth of manpower, a passionate problem solver, a pursuit of doing something better, something smarter,” Jost explained. “This partnership with RezNext exemplifies just that; two travel technology companies who are continually looking for ways to improve the industry.”
RezNext is known to offer hoteliers a tremendous wealth of knowledge to grow their revenue through a robust technological platform that enables hotels to maximize the strengths of its property management system (PMS), increase online visibility and grow revenue. Therefore this partnership with TrustYou, is strongly rooted in online visibility in the form of user-generated content and increasing revenue, and is a natural fit for RezNext.
Binu Mathews, RezNext board member said, “Hotels are increasingly trying to leverage the online space to communicate and interact with potential guests. TrustYou lets them do just that and more. It enables hotels to market themselves to a global audience in a cost-effective manner and aide in the ease of the response process. The tremendous benefits they will receive are certainly very positive additions and solutions to the ORM landscape that are clients are dealing with on daily basis.”
