WASHINGTON (April 3, 2024)—U.S. Travel Association President and CEO Geoff Freeman issued the following statement on the announcement of Fred Dixon as incoming president and chief executive officer of Brand USA, America’s travel marketing organization:
“Fred Dixon is a world-class destination marketing professional with a keen eye for talent and successful marketing strategies. His 20-plus year experience in New York City and focus on metrics, accountability and achieving ambitious goals are critical attributes as Brand USA writes its next chapter.
“Fred’s deep relationships across the business community and throughout the travel industry position him extraordinarily well to lead Brand USA and build on the strong foundation provided by Chris Thompson. The U.S. Travel Association—and the entire travel industry—congratulates Fred on this well-deserved new opportunity and looks forward to partnering with him to steer Brand USA into the future.”
