Download the free whitepaper here
The list of things you can achieve with Google Analytics is very nearly endless. But a hotelier’s time is not.
It only takes a little fine-tuning, though, to gain the insight you need to turn your website into a conversion powerhouse.
We all know the challenges today’s hoteliers face. It can feel that you have to be everything at once – the perfect host, the tech genius, the marketing guru. For many hotels, taking the time to set up and monitor a web analytics platform is, understandably, way down the priorities list.
However, there are a few key metrics that you really want to be tracking on your website. With that in mind, we’ve put together a Hotelier’s Guide to Google Analytics, crammed full of the stuff you need to know – and nothing you don’t.
The Hotelier’s Guide walks you through:
- How to measure the content that turns lookers into bookers
- The five things hoteliers aren’t doing yet – but should be
- Online conversion rates by geo – how do you measure up?
- How to use A/B testing well
- The best way to spot bots (hint: they make up 50% of your web traffic…)
Download your free Guide here, and get started on the road to analytical success. After all, every hotel deserves a superpowered website.
