yield management
Negotiation-Based Pricing: The Future of Direct Bookings for Hotels?
Matthieu Mauguin | April 11, 2019
By Matthieu Mauguin Looking back on the history of hotel pricing strategies, nothing really stands out until the early 80s. Before the deregulation years, most hotels stuck to a traditional model of rates, based on economic fundamentals, such as cost price and profit margin. The rise of neo-liberalism allowed for ambitious and previously unseen business tactics. One of them, first developed in the context of airlines, was the variable pricing strategy known as Yield Management. Understandably, Yield Management was a true game-changer which quickly generated large profits for lots of companies in multiple industries, and was propelled to...
Yield Management: Offensive and Defensive Strategy
Anne R. Lloyd-Jones | August 20, 2018
By Anne R. Lloyd-Jones Many markets in the U.S. have experienced substantial increases in inventory, with some recording year-over-year supply increases of 5.0% or more. Thus far, occupancy levels have generally remained strong, as most markets have seen demand growth keep pace with supply. The same cannot be said for average rates. The first signs of market saturation are often found in the average rate trends. Why? The short answer to this question is yield management. Yield management is the practice of adjusting the price and availability of inventory in response to changing market conditions, including consumer preferences and dem...
Twenty Four Seven Hotels Builds Depth in Corporate Revenue Management Team
Twenty Four Seven Hotels | April 29, 2014
Twenty Four Seven Hotels, a west coast hotel management company, reinforced their commitment to a sales driven culture beginning and ending with Revenue Management by expanding its Corporate Revenue Manager base. The Corporate Revenue Managers role is to support their assigned hotels in rate strategies and implementation across a multitude of channels, direct revenue strategy meetings, and maximize leverage of brand revenue systems to deliver maximum revenue growth and enhance profitability for owners. Staci Marshall joined Twenty Four Seven Hotels in 2007 in front office operations at a managed Marriott Courtyard. There she made the ju...
