TrustYou Meta-Reviews™ Now Improve The Search-Shop-Buy Funnel For More Than 150 Travel Websites
New York, NY and Munich, Germany – March 2, 2015 – TrustYou’s Meta-ReviewTM API, which offers structured review summaries for more than 400,000 hotels in 30 languages to improve the search-shop-buy funnel and thus increase retention and conversion, has been implemented on more than 150 websites reaching millions of travelers every month. Since the product launch 15 months ago, TrustYou has added many different international travel players to its client base including Kayak, Hipmunk, Room77, Gogobot, Orion Vacation Club, ResortsandLodges.com, Viajala and SaveOnResorts in the US and South America; Wego.com, HotelFinder, Hotel Quickly and hotel.jp in Asia; TUI Spain, Idealo, Hotelscan, Top10, Travel.ch, HolidayInsider, Discavo and MTT in Europe; Ostrovok and OneTwoTrip in Russia; Ixigo, MakeMyTrip, and FindMyCarrots in India and the Sabre GDS Travel Network.
“We believe travelers should find and book the right hotel in the least amount of time. TrustYou’s Meta-Reviews™ helps travelers assess a hotel’s reputation to make the best possible booking decision. This in turn helps to significantly increase conversion rates and other metrics for travel websites. The breath-taking speed at which Meta-Reviews™ are being adopted in the marketplace demonstrates that TrustYou is solving a fundamental need in the travel marketplace today,” said Benjamin Jost, CEO of TrustYou.
The Meta-Review is a text summary derived from a semantic analysis of all verified reviews worldwide. Every Meta-Review consists of a TrustScore™, a hotel type ranking (e.g. top 5% family hotel in New York) and a review sentiment summary. So rather than reading review after review, travelers are now able to see an amalgam of verified reviews about a hotel broken down by traveler types like family, business or solo travelers – the high-level information they really need to make an informed decision.
“We chose to partner with TrustYou to make it as easy as possible for travelers to book the right hotel for their needs directly on our site. With TrustYou’s Meta-ReviewsTM, our users can quickly see a summary of each hotel’s tops, flops, and most mentioned features/amenities, based on verified reviews,” said Sam Midanek, SVP Marketing and Technology of Orion Vacation Club. “Since incorporating TrustYou’s Meta-ReviewsTM onto our site, we have cut down on travelers’ time spent researching hotels and have increased our site’s conversion rates.”
Meta-Reviews also help intermediaries to build better search experiences for consumers. Personalized searches and filters like “Best family friendly hotel in Bangkok with clean rooms and central location” become possible, giving travelers the chance to drill down to the most relevant results in the least amount of time. A recent study also revealed the advantages of review summaries on mobile devices. TrustYou’s hotel clients can positively influence their Meta-Reviews and TrustScore by using TrustYou’s Guest Feedback and Reputation Monitoring solutions.
