WAYNE, Pa. – (August 24, 2016) – BTC, an innovative hospitality public relations & marketing firm, has been presented with Hyatt’s National Marketing Award for the third consecutive year. The honor was for Hyatt Regency Chesapeake Bay Resort, Spa & Marina‘s National S’mores Day campaign, which delivered record publicity and social media exposure for the Eastern Shore resort.
Hyatt Regency Chesapeake Bay wanted to honor the resort’s twilight tradition of families relaxing and roasting s’mores by the grand outdoor fireplace. BTC, in close partnership with the Eastern Shore resort, conceptualized a special event paying tribute to both National S’mores Day and the Girl Scouts organization, credited for this gooey treat’s original recipe.
On August 10th, Girl Scout councils from across the Mid-Atlantic gathered at the resort for the first annual National S’mores Day festivities, competing for the title of “Sensational S’mores Making Scouts” through a series of fun team-building competitions.
A proactive, strategic public relations campaign garnered national, regional and local press reaching hundreds of thousands of potential guests for the Maryland resort. Active outreach on Facebook, Twitter and Instagram by the resort, Girl Scout Councils, media outlets and guests reached innumerable prospective guests.
“Our annual National S’mores Day event, created in collaboration with BTC, is an exciting way for the resort to support four great Girl Scout organizations in the Mid-Atlantic and generate buzz in key markets,” said Chris Levine, Director of Sales and Marketing at Hyatt Regency Chesapeake Bay. “Our first year’s results were remarkable and last week we celebrated an even bigger day of s’mores festivities on August 10th.”
