SHR becomes one of the first distribution providers to offer advanced API aimed at streamlining the hotel booking process
HOUSTON, TEXAS March 6, 2017—SHR, developer of Windsurfer® CRS and TopSail™ IBE, has teamed with Expedia, Inc., the world’s largest online travel company, to bring SHR’s clients an additional tool to help create easier, more reliable booking experiences and truer inventory management—the Expedia Product Application Program Interface (API). SHR is one of Expedia’s first integrated partners to offer this API to its clients.
The creation and management of room inventory between a hotel, its distribution provider, and online travel agency often requires excessive time and resources at every step. The Expedia API significantly improves this process at every level.
“We’re very excited about what having this API means for our clients,” said Estella Hale, VP of Product for SHR. “Hotel room updates can now be sent directly to Expedia, no mapping required, enabling us to support a more streamlined data exchange that translates into truer room availability, and a more satisfying over all booking experience—for the hotelier and for the guest.”
With the API’s faster, more accurate creation and activation of room inventory coupled with improved automation, SHR’s clients now have one more powerful tool to help them execute their best distribution strategy.
