With new hotel products and technologies emerging at a dizzying rate, hoteliers need a simple way to learn about the ones that can make meaningful improvements to the guest and staff experience. Thatā€™s why Forbes Travel Guide introduced their Brand Official Program in 2017, designed to point the worldā€™s best hoteliers towards products and services worthy of endorsement. ALICE, the industryā€™s leading Hospitality Operations Platform, was named the Guideā€™s Official Staff Operations Technology Provider for 2018.

CEO of Forbes Travel Guide Gerard J. Inzerillo expresses his confidence in the newly-appointed brand official: ā€œWe are extremely pleased to select ALICE as the Official Staff Operations Technology of Forbes Travel Guide. It is essential that staff members at a hotel communicate with each other to satisfy many of the 900 standards by which we evaluate a property. ALICE personalizes its product to meet the needs of each property with whom it partners.ā€

ALICE has taken the industry by storm in the five years since the companyā€™s inception. In an industry eager to bridge communication silos between departments, ALICEā€™s vision of a single, unified Hospitality Operations Platform has been met with great interest by the community, with already over 2,000 hotel partners benefitting from the platform.

ā€œWe are extremely proud to be honored by Forbes Travel Guide,ā€ says Alex Shashou, ALICE Co-Founder and President. ā€œWe built ALICE with Forbesā€™ rigorous 900-point checklist in mind. With our mission to help hotels deliver consistently excellent service, who better to learn from than Forbes?ā€

ā€œALICE is innovative and trained to the standards that we use to rate a property. It is constantly modifying its technology based on each client it works with, listening to feedback and adapting offerings to meet that clientā€™s specific needs and wants,ā€ Mica Hill, SVP of Brand Development for Forbes Travel Guide explains. ā€œIn the end, we really admire the way ALICE allows a propertyā€™s team members to communicate effortlessly with each other, which results in a more engaged guest and a better overall guest experience.ā€

ALICE will be at the Forbes Travel Guide Luxury Summit in Los Angeles next week to meet with hoteliers looking to learn more.