Orlando, Florida, February 2017—The American Hotel & Lodging Educational Institute (AHLEI) has published a second edition of the textbook, Revenue Management: Maximizing Revenue in Hospitality Operations, by Gabor Forgacs. Forgacs is an associate professor in the Ted Rogers School of Hospitality and Tourism Management at Ryerson University in Toronto, Ontario, Canada, where he leads classes in revenue management, branding, and asset management, and is the faculty advisor for the school’s co-op program.
This textbook provides a basic understanding of the revenue management process. It distinguishes between tactical and strategic revenue management, addresses the proper use and importance of revenue management in hospitality operations, and describes a wide range of elements that must be considered in order to use revenue management effectively.
The second edition includes new information on:
- Current challenges for revenue managers
- Big data and market intelligence
- The role of social media on revenue management
- New market segmentation approaches
New case studies and Industry Insights provide readers with real-world perspectives on hospitality revenue management issues.
Revenue Management: Maximizing Revenue in Hospitality Operations, Second Edition, is available in print and eBook formats, and is also available as a Distance Learning course.
Educators at hospitality management programs in the United States can order this and all of AHLEI’s textbooks directly from AHLEI, as the organization discontinued its distribution agreement with Pearson Higher Education, effective July 1, 2015. U.S. academic customers can place orders and request desk copies by contacting academics@ahlei.org or by calling 1.800.344.4381 or +1.517.372.8800. Industry customers can order online at www.ahlei.org.
