Wednesday May 29, 2019 – Munich, GermanyCendyn, the World's Leading Hotel CRM Provider, and MS+ CT Hospitality, a leader in professional hospitality service delivery, have announced a collaborative initiative that will enable hoteliers to provide them with the best possible services, based on their needs, to enhance the guest experience throughout their travel journey.

MS+ CT Hospitality started from two passionate hospitality industry professionals who had an objective to match the world's top experts in the industry with every hotel. Their goal is to strongly impact team motivation, performances, guest satisfaction and KPIs to ensure they gain trust and build relationships with every client. Their unique expertise of the market allows hotels to optimize their resources and make sure they get the best experience for every domain.

"We're delighted to be partnering with such a forward-thinking group of individuals. With strong values that align with our own, they partner with the best in the industry and put their customers above all else", said Charles Deyo, President & CEO at Cendyn.

Cendyn's eInsight CRM is a guest intelligence and marketing automation CRM solution that can easily handle complex interfaces, drive loyalty and leverage real-time data to provide personalized one-to-one communications for every guest. Business rules-based automation combined with dynamic personalization and upsell opportunities drive revenue through multiple channels. Meanwhile, sophisticated reporting tools provide unlimited visibility for success.

This new partnership between MS+ CT Hospitality and Cendyn will empower hoteliers to acquire new guests as well as drive loyalty with existing guests.