Hospitality companies will now have a turn-key reporting suite bringing digital marketing data together.
Park City, UT (June 8th, 2020) – GCommerce, a leading, hospitality digital marketing agency, announced its release of Summit, a 24/7 cloud-based digital marketing reporting suite, which will give hoteliers the ability to access their marketing data at any time.
For the last 18 months, GCommerce’s hotel clients have had access to the company’s online portal where they have been able to access their individual marketing reports built on the same technology as Summit. GCommerce has taken this technology and made it available to all hotel companies without having to contract for any marketing services.
“When it comes to monitoring your business, as a marketer, having the best insights and analytics is paramount.” said Brian Angello, Director of Hospitality Marketing at The Dollywood Company. “The GCommerce reporting suite provides exactly what every marketer desires to make informed decisions to make a positive impact. This tool brings all of the properties marketing data into one location that can be accessed 24/7. The depth of information, the ease of use, and the overall performance of the application is truly unprecedented and is the gold standard of analytical analysis.”
Summit centralizes data from digital marketing platforms such as Google Ads, Google Analytics, Mailchimp, and Google My Business as well as hospitality specific channels such as a property’s booking engine, Expedia, and Booking.com.
“Our team has engineered a best in class solution that will break down data silos and power marketing strategy.” stated Will Ferris, Chief Technology Officer for GCommerce. “So often our industry is operating without data or with only a fragment of data, which is counter to the data-driven world we are now living in.”
For more information about Summit, please visit www.gcommercesolutions.com/summit.
