Ahead of grand opening, sales staff harnesses the power of business intelligence to gain competitive edge and ensure profitability
ARLINGTON, Va. — November 11, 2020—Knowland, the leader in group hospitality analytics for hotels, convention and visitor bureaus, conference centers and other meeting venues, announced today that the rustic-luxe Hotel Drover has selected Knowland to amplify its sales through targeted prospecting to build out a solid group business pipeline ahead of its 2021 grand opening.
Hotel Drover is a 200-room Autograph Collection hotel that reflects elevated rustic charm and honors the historical past of the Fort Worth Stockyards National Historic District. Located in the newly renovated Mule Alley in the Fort Worth Stockyards, Hotel Drover invites locals and out-of-towners alike to find themselves immersed in the rich history of Texas cattle drives. The hotel has turned to Knowland’s group business intelligence to help it prospect into accounts that have the highest potential for conversion.
- Intelligence driven search and analytics saves time – One of the key features of Knowland’s platform includes its SmartSearch Tool. Through its real-time search and analytics technology and proprietary search engine, customers can set specific criteria to identify potential accounts they may have otherwise missed.
- Multiple data views provide competitive edge – Multiple views of verified booking data allows for quick and easy access to recent activity by comp set, local area or other preset criteria. Hotel Drover will use Knowland’s robust historical data to find accounts both in their market and in competitive markets to build relationships and drive new business.
- Extensive historic database makes prospecting easy – The Hotel Drover will look to fill its 40,000 sq. ft. of combined historic meeting space ahead of its grand opening. By taking advantage of Knowland’s historic database of actualized events, it will amplify its group sales and prioritize the most-likely-to-convert leads.
Kristin Assad, general manager, Hotel Drover, said: “We were very impressed with the SmartSearch tool and found that it could help us build our pipeline and find business based on our specific hotel’s attributes. Not only can we uncover relevant opportunities based on what is important to our hotel, but we are able to use the event details to make warm sales calls, effectively evolving our sales teams from order takers who wait for new business into hunters who go find it.”
Robert Post, CEO, Knowland, said: “We are excited to have the Hotel Drover join our family and we look forward to working with its staff to amplify its sales pipeline and ensure profitability. Newly-built properties appreciate the powerful search functionality of our technology to ensure proactive group sales efforts while claiming new business right out of the gate.”
