Orlando, FL — July 16 , 2013 — Flip.to is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing juggernaut- their guests. In just over a month, Hotel V has converted 21% of their guests into advocates driving new unique visitors back to their website, which is uniquely personalized for each visitor based on the guest that they know.
Each property has a unique identity that attracts different customer bases. Marketing to two distinct demographics using a single platform presented a unique challenge for their Paris based marketing firm, World Independent Hotel Promotion.
Sébastien Félix, eMarketing Manager for WIHP, commented on his experience with Flip.to, saying, “These two properties are very trendy and appeal to a certain type of person. Flip.to has allowed us to market directly to the family and friends of our core customer base. Our guests’ family and friends likely share the same interests making them our target audience. This targeted marketing allows us to more effectively reach our ideal demographic in a way that feels natural to both our guests and their friends. It is the naturalness of this process that makes it so effective.”
“Hotel V and WIHP are really embracing the value of a guests’ social network,” says Kristi White, VP of Global Sales Strategy for Flip.to. “They are spreading the word about their unique hotels to people who are similar to the people who book their hotels. This is marketing at both a macro and a micro level and it is helping to drive awareness of their brands and visitors to their websites.”
To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Kristi White at kwhite@flip.to or visit www.flip.to.
