Top property and enterprise best practices enable sales teams to maximize performance
using the Knowland Platform
ARLINGTON, Va. — April 27, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today announced a Sales Leader Training Guide designed to provide sales leaders with tips for helping property-level sellers get the best results from the Knowland platform and in turn, drive new business. Potential customers gain an in-depth look at the nuances of the platform. Download the guide here.
Achieving sustained profitability requires sales strategies that start from the top down. Owners and asset managers are looking to protect their investments through targeted data analytics. To help them do so, the Guide includes key questions needed to gain insight into industry trends and property-level sales performance.
• Best practices for property-level sellers and above-property managers – Short booking windows challenge leaders looking to simultaneously book in the year, for the year, and build a healthy base into future years. The Guide details top activities that lead to success for on-property sales leaders and enterprise best practices to help asset managers better manage their portfolios.
• Fast, simple directions to better strategize and delegate – Fast, simple directions and next steps help sales teams leverage insights and realize results. Top-level steps ensure sales teams leverage all aspects of the platform, such as Market Snapshot to investigate market trends or Smart Search to research potential accounts.
• Create a holistic approach to a successful sales program – Key features enable sales teams to drive results. At the same time, leaders and above-property management gain key insights into performance metrics and areas of opportunity. Feature sets help sales leaders keep tabs on competitors (Comp Set Calendar), delegate target accounts (Account Sets) and hold teams accountable (Usage Reports). Market Analytics aggregates the data to provide a holistic view of a portfolio’s performance.
Patricia Shea, SVP sales and customer success, Knowland, said: “Owners and asset managers ask us all the time, ‘What best practices should I be aware of at property level and what above property metrics should I keep an eye on?’ We set out to answer these questions in a fast, simple way. The Sales Leader Training Guide not only provides best practices when using the Knowland platform but also frames sales team discussions between owners and on-property sales teams.”
