PARSIPPANY, NJ – January 10, 2018 Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the roll-out of its CoMMingle AI social media management platform for the hospitality industry. A hospitality industry first, CoMMingle AI leverages the power of IBM’s Watson Supercomputer, enabling Lodging Interactive to analyze big data sets across Facebook, Instagram and Twitter through the use of Artificial Intelligence technologies.
“Our CoMMingle AI platform allows our agency to read through and analyze the engagement effectiveness of social media posts and to surface the commonality of the top performing posts,” said DJ Vallauri, Founder and CEO of Lodging Interactive. “While such a task is humanly impossible to do, our CoMMingle AI platform can analyze tens of thousands of social media posts and their corresponding images in mere seconds.”
CoMMingle AI Creates Higher Social Engagement
The CoMMingle AI platform can be used to identify social media trends and consumer engagement rates across a hotel’s own social posts as well as to analyze its competitive set, to determine how well their social media initiatives are performing.
“With our CoMMingle AI platform we can analyze historical engagement data to help us create social media posts that will resonate with consumers and achieve conversion results,” added Mr. Vallauri. “We can remove any guesswork on how to achieve the highest engagement results.”
The Lodging Interactive development team chose to integrate the CoMMingle AI platform with the IBM Watson Supercomputer because it was determined to have the most advanced language, tone and data analysis capabilities. In addition, The CoMMingle AI platform can scan images used in social posts to determine the commonality of the top performing posts.
CoMMingle AI Semantic Interpretations and Keyword Relevance Cloud and Images Count Cloud –
The Keyword Relevance Cloud emphasizes the most relevant keywords. The Keyword Count Cloud emphasizes the keywords that appear more frequently. Keywords are extracted and normalized from posts and may not exist verbatim in posts.
Image descriptors are extracted from image posts by analyzing the image. Each descriptor is scored based on a confidence level. The sum of each descriptors' score emphasizes the descriptors with the highest level of confidence. The Image Count Cloud emphasizes the descriptors that appear more frequently.
Language, Tone and Image Analysis –
The tone analysis calculates the emotions and communication style of the posts. Understanding the tone of posts with the highest engagement helps write future posts that use similar tones.
Lodging Interactive, through its CoMMingle Social Media Marketing and Engagement division provides full service social media and reputation management services to hundreds of hotels worldwide. For more information on Lodging Interactive and CoMMingle AI please visit LodgingInteractive.com or call 877-291-4411 Ext 701.
