HEBS Digital’s third installment in 2017 of “HEBStrategy,” a series of whitepapers that cover the latest news and trends in hotel digital marketing and technology, is now available for download! The HEBStrategy Q3 edition assesses the climate of the hospitality industry, explores creative approaches to brand loyalty and guest recognition programs, and highlights key findings hoteliers should be mindful of in auditing their hotel digital marketing strategies.

Download the HEBStrategy Q3 2017 whitepaper to learn about:

  • What's Trending in Hospitality: Stay up-to-date on what will affect hoteliers over the next few months, including Airbnb’s move into the business travel segment and what to be aware of considering the rise of widgets available to place on the hotel website.
  • Business Need Spotlight: Address key business needs like a revenue-driving guest loyalty program through strategic and cost-effective digital marketing.
  • Industry Insights You May Have Missed: Catch up on the highlights and takeaways from Q2 by looking through our recent articles, blog posts, and press releases.
  • Metrics that Matter: Get the scoop on important trends and the best practices that will help you capitalize on them, from inspiring family travel on social media to increasing occupancy by implementing live rates on the property website.
  • A Look Outside the Industry: Sometimes all you need is a fresh perspective. HEBS Digital gathered unique campaigns and initiatives from industries outside of hospitality and broke down what exactly made them pop. Be inspired and create engaging new content that will put "heads in beds."

Access these insights and more when you download HEBS Digital’s Q3 2017 HEBStrategy whitepaper.