NASHVILLE, TN – September 24, 2015 –nSight, the leader in online consumer shopping intelligence for hotels and destinations, today announced a complimentary webinar on “How to Turn OTA Shoppers into Direct Bookers.” The webinar will be held on Wednesday, October 7 at 1:00PM EDT.
With today’s multi-billion dollar ad budgets of OTAs, it’s difficult for hotels to compete in the digital landscape. Understanding consumer shopping behavior and profiles provides the opportunity for hotels to influence the right shoppers during the active buying process. Hotels can use this insight to maximize direct bookings and re-establish relationships with hotel customers.
Join nSight for a free webinar to understand how to increase direct bookings by targeting consumers shopping on the OTAs and how to prioritize marketing to maximize these opportunities.
Wednesday, October 7 at 1:00 – 1:30PM EDT
Click here to register for the webinar.
In this complimentary webinar, you’ll learn how to:
- Apply insight on consumer shopping behavior to increase direct bookings
- Target consumers that shop your hotel on OTAs but don’t shop your hotel website
- Leverage active shopper profiles to create relevant marketing content and increase conversion
- Track when and where you’re gaining and losing share of consumers compared to OTAs
Complimentary Benchmarking Report
Hotels will have the opportunity to receive a complimentary Hotel Online Traffic Report on how their hotel website “looks and books” compare to the OTAs. Details will be included in the webinar registration confirmation.
