Property level data from Visual Matrix PMS is now accessible through the Hapi Integration Platform, and Sonesta International Hotels is already capitalizing by delivering real-time data into their Customer Data Platform.
MIAMI and DALLAS, June 20, 2024 – Visual Matrix, creators of an innovative, cloud-based Property Management System (PMS) and Mobile Operating Platform (MOP), has partnered with Hapi, the industry’s leading platform for fast and cost-effective connectivity between systems, to deliver property-level data into the Hapi Integration Platform (HIP), which will provide expanded connectivity to hotel brands as well as to Salesforce for industry-leading CRM capabilities.
Through this comprehensive integration, hotel companies can access Visual Matrix data alongside data from other PMSs in their portfolio through a single, streaming API. Through Hapi Guest, this guest and transactional data can be sent to Salesforce, widely recognized as the global leader in enterprise digital engagement and marketing, allowing hoteliers to begin taking advantage of world-class marketing automation and tailoring unique customer journeys.
Now, by utilizing Visual Matrix together with Hapi, hotels and hotel companies have access to a 360-degree view of their customers and the ability to target the right segments of guests through a personalized, omnichannel approach that will drive bookings and guest satisfaction.
“Hapi and Visual Matrix share a vision of centralizing data so hoteliers can access it when and how they want to run smarter businesses and improve guest experiences,” said Luis Segredo, Founder and CEO of Hapi. “By integrating with Hapi, Visual Matrix solidifies itself as an industry leading PMS option for the world’s largest hotel brands.”
“The lack of open-source data sharing among some legacy technology providers is holding the industry back from innovation,” said Charlie Rhodes, Chief Strategy Officer at Visual Matrix. “With this integration to Hapi, we hope to make data accessible for more customers so they can make smarter decisions that will drive profitability.”
One hotel company already taking advantage of the integration is Sonesta International Hotels, which recently turned to Hapi to extract reservations and stay data from various systems across Sonesta’s portfolio, including Visual Matrix. For Sonesta, Hapi normalizes the reservations and stay data and delivers it to other key Sonesta systems, including the company’s new, in-house Customer Data Platform, which powers Sonesta’s TravelPass loyalty program.
“After scaling so quickly, bringing together dozens of brands to serve nearly all segments of travelers, we needed to centralize all of our PMS data in the same format across our entire portfolio,” said John Prusnick, senior director, hospitality systems at Sonesta. “I’m thankful for this integration between Hapi and Visual Matrix because now our hotels that utilize Visual Matrix can take advantage of the innovative strategies we are putting in place at Sonesta, including an omnichannel approach to guest personalization.”
For nearly 25 years, Visual Matrix has been at the forefront of delivering innovative technology solutions designed to streamline hotel operations and enhance guest experiences with its comprehensive platform, including the flagship Visual Matrix PMS and its innovative housekeeping, maintenance, and operations platform, MOP. These solutions have been instrumental in helping hotel owners, operators, ownership groups, and franchisors navigate the complexities of hotel management with ease and precision.
Hapi is the hospitality industry’s leading platform for fast and cost-effective connectivity between technology systems, allowing hotel companies access to critical guest and transactional data through three components:
- The Hapi Integration Platform is a Cloud Data Hub that exposes event streams and transactional APIs from hotel systems at scale.
- Hapi Data Platform stores normalized hotel system data in a secure and scalable fashion in AWS.
- Hapi Guest seamlessly integrates hotel data into Salesforce CRM, allowing hotel companies to deliver enhanced, personalized guest journeys.
Today, top hotel brands like Hyatt Hotels & Resorts, Great Wolf Resorts, IHG and Sonesta Hotels & Resorts are relying on the Hapi Integration Platform to push and pull data from disparate Property Management Systems throughout their portfolio into one central data stream. With comprehensive APIs, these brands and others gain unprecedented insights into guest behavior and property activities.
To learn more about how Hapi can empower personalized journeys for your guests, visit www.hapicloud.io.
