New York — December 11, 2013 — Flip.to, the brand advocate platform that helps hotels turn their guests into advocates will be recognized by Hospitality Sales & Marketing Association International (HSMAI) with a Silver Adrian Award for Social Media Marketing excellence for its winning entry in the 57th annual Adrian Awards, the largest and most prestigious travel marketing competition globally.
This year’s contest attracted more than 1,200 entries from around the world, with entries judged by top executives from all sectors of the industry. On Feb. 24, 2014, HSMAI will pay tribute to Flip.to during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis.
“This award is such an honor for us”, said Kristi White, Vice President, Global Sales Strategy for Flip.to, “HSMAI has a reputation of staying ahead of the curve in recognizing new forms of marketing. By recognizing Flip.to and how it helps hotels grow brand awareness, HSMAI is once again acknowledging innovative ways that companies can use the social networks to their benefit and how Flip.to contributes to that.”
“As the advertising, public relations and digital marketing realms are constantly evolving, the bar is continuously set higher annually in regard to the Adrian Awards submissions we receive,” said Fran Brasseux, HSMAI executive vice president. “This year, we saw outstanding entries in all categories and in particular an ability to implement integrated campaigns that garnered powerful results across multiple channels. We look forward to celebrating these remarkable winners at the Adrian Awards Gala in February.”
In addition to commending Flip.to award-winning work, the Gala and dinner reception honors lifetime achievement in travel /hospitality marketing, as well as the “Top 25 Most Extraordinary Minds in Sales and Marketing.” All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at
