JACKSONVILLE, FL – Vizergy®, the industry’s leading digital marketing company with Mark Glickman, author of Marketing Paradise, have co-written a new hospitality-focused white paper – The Business Case for Vanity Websites
This piece was written to educate hoteliers by answering the question of WHY hotel owners and management companies should invest in a vanity site with supporting research data, case studies, and verified information.
“The data (collected over the past 14 years) supports the case suggesting that vanity sites drive more revenue for branded hotels.”
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“If you had a cost-effective, revenue driving asset in your marketing toolkit that can help you better convey your competitive advantages, differentiate your property from competitors, and capture more leads, you would take every potential opportunity to leverage that tool. Right?”
As readers will find in the white paper, the author’s outline key points that hotels should take into consideration when deciding whether a vanity site is right for their branded property or not. These key takeaways are just a few of the many reasons a vanity website should be at the forefront hotel marketing teams’ attention and the core of their marketing strategy. Independent vanity websites:
- Provide more opportunities for driving conversions and bookings
- Rank higher and perform better in search for more keywords in more searches
- Give branded hotels more flexibility to tell a compelling story
- Secure more qualified RFPs & qualified leads from your vanity website directly
- Set your hotel apart from other area branded properties
