Cendyn | November 27, 2017
Insights for hoteliers
One of the most important services we provide for hotels at Cendyn is preparing a yearly digital marketing plan and budget. The whole process includes a significant amount of data, analytics, and research. In this guide, we offer insight on the most important factors to consider when creating your annual plan, including:
- Historic reporting
- Expected changes and their potential impacts
- Goals for the next year
- What’s working & what’s new
- Best bets for the largest impact
