Insights for hoteliers

One of the most important services we provide for hotels at Cendyn is preparing a yearly digital marketing plan and budget. The whole process includes a significant amount of data, analytics, and research. In this guide, we offer insight on the most important factors to consider when creating your annual plan, including:

  • Historic reporting
  • Expected changes and their potential impacts
  • Goals for the next year
  • What’s working & what’s new
  • Best bets for the largest impact

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