The current co-founder and chief marketing officer of the industry’s most trusted technology marketing consultancy will transition to chief executive officer.

Toronto, Ontario (June 17, 2024)—Puzzle Partner, a leading strategy and marketing agency in the hospitality and travel technology industry, has appointed Ivana Johnston as its new Chief Executive Officer (CEO). With a wealth of experience in the sector and as a co-founder of the firm founded over 10 years ago, Johnston is set to bring a fresh perspective, accelerate transformation, and drive new growth initiatives to the company.

Puzzle Partner has helped clients outperform the competition for over a decade, achieve profitable exits, and expand into the Americas. Just this year, one of its clients was acquired for $90M. Johnston’s new role is expected to reinforce the company’s position as a trusted partner and advisor for clients seeking unparalleled marketing and strategy solutions. 

With an innate ability to identify growth opportunities, Johnston has earned an outstanding reputation as a hands-on start-up advisor and a trusted partner for her clients. She is a visionary brand strategist, influential thought leader, and writer. Her insights are regularly featured in Forbes.com, Travel Industry Wire, and other prominent media outlets. Johnston is a member of the elite Forbes Agency Council and contributes to Expert Panels®, showcasing her knowledge and perspective on the interplay of technology and travel.

Ivana Johnston expressed her enthusiasm about her new promotion: “I am honored and excited to step into the role of Chief Executive Officer, and I look forward to working with our talented team to take Puzzle Partner to the next level. The company’s commitment to our clients will not change, and I am excited about the many opportunities to enhance our services and generate substantial value for them.”

Johnston’s successful track record in business development, knowledge of the company’s operations, innovative approach, and dedication to clients make her uniquely qualified to take the helm. She succeeds Alan Young, who has moved into an outside corporate position within the hospitality industry. 

The company’s board of directors is confident in her ability to lead the company forward and capitalize on emerging trends in the rapidly evolving hospitality and travel technology landscape.

“I am so proud of our organization for demonstrating the importance of a strong, thoughtful, and seamless succession planning process,” explains Johnston. “This honor is a testament to the hard work and dedication of the entire team. Together, we’ve built a company focused on helping some of the most innovative change-makers bolster their competitive advantage in the global market.”

As Puzzle Partner’s new CEO, Ivana Johnston will oversee the company’s evolving direction, build on its momentum, and foster relationships with key industry players. With her proven leadership skills and strategic insight, Johnston is well-positioned to build on Puzzle Partner’s reputation as an industry leader in hospitality and travel technology marketing.

For more information, visit ​puzzlepartner.co​.