Integration of Cvent’s Lead Scoring and Rainmaker’s grouprev® solutions streamlines lead processing for revenue managers
ATLANTA – Feb. 23, 2016 – Complementing its innovative grouprev® product, The Rainmaker Group has entered into a strategic marketing agreement with Cvent, Inc. (NYSE: CVT), ensuring hospitality and gaming clients can more seamlessly prioritize and respond to group business leads from Cvent’s cloud-based enterprise event management platform. Rainmaker and Cvent jointly announced the collaboration during Rainmaker’s annual client conference, OPTIMIZE2016, last week in Miami, Fla.
The agreement allows users of Rainmaker’s grouprev group pricing solution to automatically rank and score RFP leads based on what’s important to their hotel using Cvent’s Lead Scoring technology. As a result, group business managers spend more time making informed decisions about which leads to pursue, and less time filtering and qualifying leads. This amplifies the advantages of Rainmaker’s grouprev, the only product of its kind, which improves deal conversions by 11 percent, stimulates rapid base building and is geared to attracting the best possible business. The optimal price recommended by grouprev significantly improves the likelihood of winning business and increasing the associated group room revenue, while minimizing lost business by both groups and transient guests.
Cvent provides hoteliers with an integrated platform, enabling properties to improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. Its 2015 launch of Lead Scoring helps hoteliers prioritize group leads. As a part of the Group Demand Management pillar of the Cvent Hospitality Cloud, Lead Scoring provides users with the tools they need to efficiently manage, prioritize and track high volumes of group business leads through a central interface. Revenue managers enjoy a holistic view of group demand so they can quickly focus on the best leads within the context of inventory, demand and profitability.
Rainmaker Co-founder and President Tammy Farley noted, “We’re really delighted to have forged this new partnership, and to have announced it at our annual user conference. At Rainmaker, we’re always looking for innovative solutions that complement our own. Cvent’s lead scoring technology, in tandem with grouprev, will help group business managers identify and pursue only the best RFPs.”
Jeffrey Emenecker, general manager for Cvent, added, “We’re very excited about our partnership with Rainmaker and their grouprev product. We’ve heard loud and clear from the market that combining lead scores and group rates will allow sales managers to more effectively and efficiently qualify and evaluate group business.”
