Metadesk, a GCommerce platform, has partnered with Inntopia, establishing Metadesk as the preferred provider for best-in-class metasearch management.
Inntopia helps resorts and hotels with multiple systems to sell every product their guest needs in a single booking engine and unify data into a central guest database to improve booking revenue, marketing performance, and guest service.
Expanded Partnership Benefits:
- Holistic Marketing Strategy: Leveraging Inntopia’s innovative platform and Metadesk’s customized approach, guest data, inventory management, and marketing initiatives are seamlessly integrated. This creates a unified ecosystem that elevates every aspect of the guest journey, going beyond basic rate and inventory feeds to develop strategic marketing advertising strategies.
- Trusted Metasearch Advertising Partner: Endorsement by Inntopia as a verified metasearch advertising partner signifies a seal of approval earned through rigorous vetting processes, highlighting the partner’s expertise, reliability, and alignment with Inntopia’s standards. It’s a testament to the partner’s credibility and compatibility with Inntopia’s platform.
- Responsive Optimization Strategies: Beyond traditional bid management, a responsive metasearch partner implements optimization tactics tailored to each property’s unique demand cycles. Through continuous monitoring of performance metrics and refinement of campaign elements based on specific property needs and demand periods, maximum effectiveness and return on investment (ROI) are achieved.
Gregg Blanchard, Vice President of Marketing at Inntopia, remarked, “We are very excited to collaborate with Metadesk and offer our resort and hotel clients metasearch optimization solutions and comprehensive metasearch management tools required to help them drive more direct bookings.”
“We are excited to extend our metasearch management tool to the Inntopia Hospitality brands through this partnership,” said Lindley Cotton, President of GCommerce. “This collaboration reinforces our dedication to equipping hoteliers with the tools and insights necessary to thrive in today’s competitive landscape.”
