Like all hotels and other key players in the hospitality industry, one of our clients, a mid-size northwest hotel brand, spent much of 2020 and 2021 pivoting their marketing campaigns and brainstorming how to navigate the “new normal” when it came to travel. And while the industry was able to take advantage of the pent-up demand in 2021, there was still a significant increase in cost of media driving increased budgets just to ensure an adequate share of voice. GCommerce saw this shift in market dynamics coming and knew we needed to lower the cost per acquisition in order to be successful in our marketing efforts.
Download our case study to see how custom audiences combined with our programmatic media capabilities generated a 122% increase in conversion rate.
